http://www.diamondsealsystems.com/There are some common misconceptions about glass coatings and the main one is how they are sold…with grand expectations! Customers are told that they do not have to maintain the glass and/or the glass will not scratch. “Wow, I want that!” says the customer. Well, that is a stretch of the truth! Before we go into the reasons why, we need to understand the basic makeup of glass itself. Basically, glass is 73% silica and the rest is magnesium, calcium and a little iron. The molecules of the glass are under tremendous stress and these molecules can move and shift over a period of time. Usually every three to seven years this will happen. This can diminish the effectiveness of the coated surface. Now, because water, too, has calcium and magnesium in it, those elements in the glass and the water simply bond to one another. It’s basic chemistry! This is the main reason that glass will start to corrode and eventually corrode to a point of no- return. In a word, “oxidation”. Does your coating provider understand this? Not likely! Understanding the science and taking a real-life approach to the issues is key to solving them. The Diamond Seal Systems Company is all about the science. Regardless of the coating that you use, you will always have water spots. The question is, how easily can they be removed and how often do they accumulate to become a visual nuisance? The better the bond of the coating the longer lasting the hydrophobic effect. The longer lasting the hydrophobic effect, the cleaner the glass will stay. But not only does the glass become hydrophobic but also anti-static and hygienic. This will keep the glass easy to clean and that’s the best way to keep a customer satisfied. Diamond Seal makes the glass easy to clean because it makes that molecular bond at the atomic level with the glass. The worst thing is to mislead your customer. “Warranty” is a powerful word, however it can make a company look bad if it is not based on the science and backed 100%. Customers just want the truth. And the truth is, they will still have to periodically maintain their coated glass by cleaning it with the Diamond Blue Wash and a Microfiber Cloth. Armed with this truth, and the proof of the Diamond Seal Systems technology at work, your client can be your best salesmen. Word of mouth referrals from satisfied clients are the best way to build your business.
http://shop.diamondsealsystems.com/
http://shop.diamondsealsystems.com/
James Aiken
